About Born

Born in Colorado Springs.

Born is a purpose-driven creative agency and a family business. Born Displays is how we bring the same craft to the trade show floor — systems we'd stand behind, and custom work with no ceiling: the art and the hardware, designed and built by the same studio. And a phone number that reaches a McCool.

A family business

Family owned. Family run. Literally.

Born is the McCools. Chanelle keeps every order moving, Trevor art-directs everything that leaves the studio — the graphics and the builds — and Delilah designs alongside them. When you call, you get a person with our last name on the line.

Chanelle McCool Operations Chanelle McCoolCo-founder. Runs sales and operations — quotes, orders, print schedules and shipping — so nothing about your display is left to chance.
Trevor McCool Creative Director Trevor McCoolCo-founder and creative director of Born. Art-directs the brand work and every custom piece that leaves the studio — the graphics and the structures alike.
Delilah McCool Designer Delilah McCoolDesigner on the Born team — layouts, artwork prep and the details that make a booth read from across the hall.
Accountable

One phone number. Real people.

719-247-1189 rings a McCool, not a call centre. The person who specified your display is the person who answers about it.

Fast

Small team, short path.

Design, print and shipping decisions happen at one table in Colorado Springs — no hand-offs, no ticket queue.

Craft

Agency eye, display know-how.

The same people who build brands from scratch design the graphics, specify the structure and see the whole booth through — anything from a dressed frame to a build nobody's done before. It shows on the show floor.

Selected work

Brands we've built. Displays we've designed.

A slice of Born's brand, packaging and web work — the same eye and the same hands you get on every display, whether it's graphics on a frame or a whole booth from a blank page.

What clients say when the work is done.

Real words. Real results.

Men on Mission

If you're a small or large business looking to elevate your online presence, Born is your go-to. Their work has been an instrumental part of both my business' and a closely linked non-profit's success. Thanks to Trevor's incredible work, my moving business has seen a huge boost — over 1,000 bookings through the website he built for us alone.

Jonathan Mather Jonathan Mather
Owner
1,000+

bookings for Men on Mission through the site Born built

bornmovement.com
290+

display systems in stock, tool-free setup, shipping quickly

Born Displays

How it works.

From spec to show floor

  1. /01

    Spec the system

    Tell us the booth size and the show. We match the footprint to the right hardware.

  2. /02

    Design the graphics

    Born designs the artwork to spec, or preps your files so they print right the first time.

  3. /03

    Build & ship

    Printed, assembled, cased, and on the truck to the venue or to you.

  4. /04

    Show day

    Tool-free setup in minutes. A real phone number if you need us.

Answers

Everything people ask before they buy a display.

Sorted by topic. Pick one or several — or read the lot.

25 questions

My show is in a few weeks — can I still make it?Ordering & timing

Usually, yes. In-stock hardware ships quickly; it's the graphics that set the pace, because they have to be designed, proofed and printed. Tell us the show date when you ask for a quote and we'll confirm firm dates before you commit — we'd rather tell you it's tight than have you find out on the show floor.

What does a display actually cost?Ordering & timing

It depends on the system, the size, and how much of the design we build — which is why there's no single number on the page. A tabletop banner and a backlit 10×20 aren't the same conversation. Send your booth size and show date and you'll get options at a couple of price points, with design included in the number so nothing lands later.

Can I see it before I commit?Ordering & timing

You'll see a proof of the graphics before anything prints — that's not optional, it's how we work. Fabric can't be un-printed. For the hardware itself, we'll show you the exact system, its dimensions and photos of it built, and talk you through what it's like to live with at a show.

Do you ship anywhere?Ordering & timing

Yes — we ship from Colorado. You can have it sent to you, to your office, or straight to the venue or show's advance warehouse. If it's going to a show, tell us: the address and the deadline are different from a normal delivery, and missing the advance warehouse date costs money at the other end.

What do you actually need from me for artwork?Artwork & design

Less than people expect. Logos, brand colours and any photography you own is plenty — Born designs the panels to the exact dimensions and bleed of the system you ordered. If you already have print-ready files, send those and we'll check them against the template first. Nothing at all? That's the normal starting point for a custom job.

Can I use my own designer?Artwork & design

Of course. Send them to our Artwork Guidelines and templates — the panel sizes, bleed and safe areas are all there, per system. We'll check the files before they go to print and flag anything that will crop badly or sit behind a frame edge.

Why does my logo look different on fabric?Artwork & design

Dye-sublimated fabric renders colour slightly softer than a screen or a coated print — deep blacks and heavily saturated brand colours are the two to watch. Tell us which colours have to match exactly and we'll flag anything that won't behave before it prints, rather than after.

How big should my message be?Artwork & design

Bigger than feels comfortable. Most booth copy is read from 15–20 feet away, in a crowd, in about two seconds — that means one clear line, not a paragraph. Put the detail on the counter or a card people take away, and give the wall the one thing you want remembered.

Can one person set it up?Setup & travel

Most of these assemble tool-free in minutes — that's the point of push-fit frames and pillowcase graphics. Every kit ships with printed instructions and there are video walk-throughs under Set-up Instructions. Big hanging structures and the largest walls are the exception, and we'll tell you up front if a system genuinely wants two sets of hands.

How does it travel?Setup & travel

In a case or padded bag sized to that kit — wheeled cases on the bigger ones. It's part of the kit, not an upsell. That's what makes these systems worth owning: it goes in the truck, comes home, and lives in a closet until the next show instead of needing a crate and a freight quote each way.

What if something's missing or damaged when it lands?Setup & travel

Call 719-247-1189 the moment you open the case — not the morning of the show. There's almost always a fix if there's time: a replacement part, a reprint, or a workaround we've used before. The one thing that makes it hard is finding out late.

What size do I need for my booth?Systems & sizes

Tell us the footprint — 10×10 and 10×20 are the common ones — plus whether you're on a corner or against a wall, and any height limit in the show's rules. We'll spec something that fits the space and the rules. If you'd rather browse first, the By Size menu is sorted exactly that way.

Backlit or standard fabric — is the light worth it?Systems & sizes

On a busy floor, yes. A backlit wall reads from further away and photographs better, which matters more than most people expect when the booth ends up on social. Standard tension fabric costs less, weighs less and is quicker to put up. If budget is tight, a common answer is one backlit feature wall with standard fabric around it.

Will it work for retail or a showroom, not just shows?Systems & sizes

Yes, and plenty of these end up permanent. Light boxes and modular walls are used in lobbies, showrooms and pop-ups all the time. Say where it's going — a permanent install can use a different frame and mounting than something built to pack down every month.

What does “custom” actually mean here?Custom & agency

Anything. That's the honest answer, and it's the point. Custom can be as light as artwork designed by Born for a system you already own, or as deep as a booth drawn from a blank page — the structure, the lighting, the counters, the hanging pieces, the whole thing. Because Born is a state-of-the-art design agency first, the art and the hardware come from the same hands, so nothing gets lost between a designer and a fabricator. Tell us the space and the story and we'll show you what it could be — sometimes that's a standard frame dressed brilliantly, sometimes it's something nobody's built before.

You're an agency too — what does that get me?Custom & agency

A serious head start. Most display vendors sell you hardware and hand you a template; Born is a state-of-the-art design agency that also builds displays. The same people who create brands, packaging and websites design the booth — the graphics AND the structure — so it looks like part of your marketing rather than something bolted on, and you're never translating between a designer and a fabricator. If the booth is part of a launch, we can build the whole campaign around it.

Can you match a booth I saw somewhere else?Custom & agency

Send a photo — and then let's beat it. Often the thing you liked is graphics and lighting on a system we stock, which we can do quickly. If it's a bespoke structure, that's squarely what we do too: we'll draw it, spec it and build it. Either way you'll get something designed for your brand rather than a copy of someone else's.

Next year the message changes — do I rebuy everything?After the show

No, and this is the reason to buy SEG or tension fabric in the first place. The frame is built for repeat shows; when the message changes you order replacement graphics for the frame you already own. We keep your files, so a reprint doesn't start from scratch.

How do I store it between shows?After the show

In its case, somewhere dry, standing rather than crushed under something heavy. Fabric graphics can be folded — creases drop out when the graphic is stretched back over the frame, and a cool iron or a steamer sorts anything stubborn. Don't store graphics damp after an outdoor show.

Can I add to the booth later?After the show

That's how most of these grow. Start with a 10×10, add a counter, then a hanging sign, then the second wall when you take a 10×20. Buying into a system rather than a one-off build is what makes that possible — tell us where you think you're heading and we'll spec the first purchase so it isn't a dead end.

Where is Born?Ordering & timing

Colorado Springs, Colorado. Displays ship from stock quickly; graphics add print time and we confirm dates on every quote.

Who am I talking to when I call?Custom & agency

A McCool. Chanelle handles quotes, orders and logistics; Trevor and Delilah handle design. 719-247-1189.

Is Born Displays the same company as Born Movement?Custom & agency

Yes. Born Displays is the display arm of Born, the creative agency at bornmovement.com. Same people, same standards.

Do you only sell hardware, or design too?Custom & agency

Both, and everything in between. Buy a system off the shelf, have the agency design the graphics for it, or bring us a blank page and we'll design and build the whole thing — structure, lighting, counters, the lot. Born is a state-of-the-art design agency first, so the art and the hardware come from the same studio.

How do I get a quote?Ordering & timing

Call 719-247-1189 or use the contact page. Send the booth footprint and any artwork you have; we'll come back with options and a price.

Still not answered?

Ask us directly